Found in search. Understood by AI.
Technical SEO, useful content and structured data that help Google and AI assistants understand what you do, where you do it and why you are a good answer.
From a question to a visit.
Three steps, shown with a fictional electrician: someone asks an AI assistant, it reads the website, and it names the business it understood.
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1A customer asks an AI assistant
Who installs home EV chargers in Tacoma?
The same question gets typed into ChatGPT, Google and voice assistants every day.
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2It reads what the website says
- EV charger installationFrom the service page
- Tacoma and LakewoodFrom the location pages
- Licensed electrician, with reviewsFrom the structured data
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3It names the business it understood
For EV charger installation in Tacoma, one company to look at is Northline Electric. Their site lists Level 2 home charger installs and the areas they serve.
northline-electric.exampleTHE PAGE THEY LAND ONEV Charger Installation in TacomaRequest a quote
Illustrative example with a fictional business. It shows how discovery can happen. It is not a real AI answer, a ranking or a promise of inclusion.
- Engagement
- Ongoing, month to month
- Covers
- Google, maps and AI-assisted search
- Foundation
- Structure, content, structured data
- Reporting
- Plain language, with dates
Results
Where our clients show up.
Every result here is a Soho Creations client. These are their actual Google and AI search results, captured on the date shown. Select one to see it full size.
Swipe to see all nine
Search results change with the searcher, the place and the day. These are records of what we saw, not a promise of a position.
What you get
Built to rank, from the first line.
Schema markup is how Google, ChatGPT and other AI tools read a website, and it is the step most builders skip. We write it for every page.
SEO that ranks
Full schema, on-page structure and local SEO built into every page from day one, not bolted on later.
AI search optimization
When someone asks ChatGPT or Google AI for a business like yours, the goal is for your name to be the answer.
Landing and geo pages
Ad landing pages and town-by-town pages built to win the "near me" searches across your market.
Every engagement covers
- Crawlable pages, clean structure and sound speed
- Titles, headings, internal links and copy matched to real searches
- Structured data on every page
- Service and location pages written for your customers
- Business profile, listings and reviews
- Tracking that ties visits to inquiries, in reports you can read
Under the hood
This is what schema looks like.
Schema is the structured layer of code that tells Google and AI search exactly what a business does, where it works and what it offers. We write it by hand, down to the last detail.
- Services, locations and reviews stated in a form search engines read directly
- Written for each page, not generated by a plugin
- On every page of the site, not only the homepage
{
"@context": "https://schema.org",
"@type": "Electrician",
"name": "Northline Electric",
"areaServed": [
"Tacoma", "Lakewood"
],
"makesOffer": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "EV charger installation"
}
}
}Example markup for a fictional business, shortened to fit.
Questions
Questions, answered plainly.
If yours is not here, put it in the planner notes and we will answer it directly.
Can you guarantee a ranking?
No, and be careful with anyone who does. Rankings depend on competition, location and systems we do not control. We can promise the work: a sound site, clear content and honest reporting.
What is AI search optimization?
People now ask assistants such as ChatGPT and the AI features in Google for recommendations. Those systems draw on what they can read and verify about a business. The work is making your information clear, consistent and well structured. No one can guarantee inclusion in an AI answer.
How long until we see results?
It varies with your market and starting point. Technical fixes can register within weeks. Content and reputation build over months. We report with dates so you can see the trend.
Do we need new content?
Usually some. Most sites are missing clear pages for specific services and locations. We write for your customers first, which is also what search systems reward.
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