A vending company that became a machine dealer.
We rebuilt the site around two clear paths, local service and nationwide machine sales, then built the catalog and inquiry tools behind them.
- Client
- Terhar Family Vending
- Sector
- Vending services and machine sales
- Location
- Washington
- Platform
- Squarespace, custom-coded
The situation
Where it started.
Terhar Family Vending places and services vending machines for businesses in northwest Washington. When the company became a dealer for smart coolers, it needed to sell machines to buyers across the country without burying the local service business that built its name.
Our role
Soho set the site structure, designed and coded every page, built the sales catalog and inquiry tools, wrote the service-area pages, and built a separate landing page for advertising. We continue to add to it.
What we built
Six pieces, one site.
What was delivered, and what each part is for.
Two clear front doors
The homepage became a short portal with two paths: vending service for Washington businesses, and machines for sale that ship nationwide.
A machine catalog with a configurator
Each model has its own details and options. A buyer chooses a model, sets options and builds a request without a phone call.
Purchase inquiries routed to sales
Requests arrive as a structured summary sent to the sales team, with a backup delivery path so an inquiry is not lost.
Financing and return calculators
A dedicated page lets a buyer estimate payments and model the return on a machine before they inquire.
Service-area pages
Seventeen city pages cover the counties the service team works in, each written for that area.
An advertising landing page
A standalone page for Google Ads with the same catalog and inquiry path, kept apart from the main site so it can be measured on its own.
How it works
The path a visitor takes.
Choose a path
Local service or machines for sale, from the first screen.
Browse and configure
Pick a model and set its options.
Send a request
A structured purchase inquiry, no checkout.
Sales follows up
The team replies with a quote and next steps.
Where it stands
The site is live and still growing. New product lines and pages have been added since launch. terharfamilyvending.com
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